PREDICTING THE FLU USING INSIGHTS

Problem:

Clorox wanted to build the world’s first social flu predictor, analyzing millions of online conversations in real-time to give consumers advance warning of potential hotspots while educating the public on how to #StopTheSpread. The problem? Existing flu trackers could only report on what already transpired, giving consumers little time to prepare.

Solution:

I helped create a revolutionary new flu tracker that…

  1. Informed audiences about flu hot spots in real-time

  2. Converted multiple data types into single sources of truth

  3. Increased purchase rates of flu-related Clorox products.

Results:

My insights helped determine the flu’s severity while tracking its spread across the U.S. More importantly, I took complex data and translated it into engaging visualizations for participants, giving Clorox a more accessible story on their website.

  1. 29 million media impressions

  2. 33,000 consumers tracked the flu using our predictor

  3. Online flu prevention conversations peaked before the flu was most severe, underlining the importance of prevention