CAPTURING audience preferences

Problem:

With over 4 million customers and surging profits thanks to COVID, Firstleaf needed to better-understand their audience needs & preferences. However, the brand’s use of rudimentary insight tools meant they were looking at data through a keyhole.

Solution:

I ran a comprehensive national survey covering every customer preference critical to Firstleaf’s business while upgrading their entire CRM database with new insights.

Results:

Firstleaf achieve record-breaking growth & revenue while finding innovative ways to engage audiences. More critically, Marketing & Product understood what features to prioritize in upcoming quarters. Colleagues were also proactively asking better questions of our customers, creating a true research feedback loop where data drove campaign innovation.