Audience targeting + Collabs

Problem:

TOMS collaborated with Disney on a new product launch to increase sell-through while growing their loyalty audience. However, limited ad targeting capabilities made it difficult to know what segments to invest in (and why).

  • Identify new segments

  • Identify new loyalists

  • Identify shared purchase behaviors

Solution:

I used an array of 1st & 3rd party insight platforms to…

Results:

TOMS broke engagement records and conversion rates for the year while on-boarding an entirely new audience.